How to Create a Catchy Name for Your Apartment

The meaning of an apartment name

The name of the apartment plays a key role in attracting guests. Apart from the cover photo, the name of the apartment is the first thing potential guests see on websites such as Airbnb, Booking and Expedia. The name of the apartment is also crucial to creating visibility and a positive image of your apartment among guests.

Key reasons why choosing the right apartment name is so important:

• First impression: The apartment name is a potential guest’s first contact with your apartment, so the impression it leaves should be positive and inviting.
• Visibility: The name of your apartment helps you create visibility among guests and competing apartments on websites.
• Positive reviews: A good apartment name can encourage positive reviews from guests, which can increase demand for your apartment.

How to choose an apartment name

Choosing an apartment name is a challenging task. To successfully choose a name, it is important to choose a name that suits your apartment while capturing the attention and interest of the guest. Here are some tips on how to choose an apartment name:

Consider the location of your apartment

Use the name or location of the place: The place where your apartment is located can add a personal touch to your name and help guests quickly identify your apartment’s location. Special features of the place: If the place where your apartment is located has any special features, you can include them in the name, such as mountains, sea, history, or exciting tourist spots.

Use words that describe your apartment

• Apartment features: If your apartment has something special, such as a beautiful view, a terrace, a swimming pool, or a fireplace, you can include these features in the name of the apartment to attract the attention of potential guests.

• Style or theme: Think about your apartment’s style or theme and try to choose a name that fits that style or theme.

Some examples:

• “Scenic View Suite – City Oasis with a View”

• “Rustic Charm Cottage – Countryside Haven with a Fireplace”

• “Poolside Paradise – Luxury Stay in the Sun with a Private Pool”

• “Modern Loft Living – Chic City Haven with a Rooftop Terrace”

• “Seaside Serenity Studio – Coastal Retreat with Ocean Views”

• Use creativity and humour

• Play with words: Try playing with words to create a fun and creative name that your guests will love.

• Use humour: If you have a sense of humour, you can incorporate humour into the name of the apartment to grab guests’ attention.

Some examples:

• “Suite Dreams – Sweet Stay in the Heart of the City”
• “High Five Apartment – Funky City Pad with a View”
• “The Nest – Cozy Countryside Retreat for Two”
• “Fountain of Youth Apartment – Stylish Stay in the Historic Center”
• “Sunny Side Up Suite – Happy Place with a Balcony”

When choosing a name, it is essential to do the wordplay or humour sparingly, as this can confuse guests or present the apartment inappropriately.

Check if the name is already taken

Before you choose a name for your apartment, check if it is already used on apartment rental websites and portals, especially in your renting area. If the name is already taken, you should choose a different name or add something unique to make your name stand out from the rest.

Important tips for choosing an apartment name

Be unique

Try to choose a name that is different from other apartments on apartment rental websites. Be creative and try to find a name that is truly unique and appealing to guests.

Consider your target audience

Think about the target audience of your apartment and try to choose a name that will appeal to them. For example, if your target audience is younger, you could try to choose a more modern and fun name, while an apartment name for an older audience could be more traditional and conservative.

Don’t overdo it with overly complicated names

Try to choose a simple and memorable name so guests can remember your name and find it quickly on apartment rental websites.

Check if the name is appropriate to use

Check that the name of the apartment is suitable for use and that it does not infringe the copyright or registered trademarks of other companies.

Check that the name is suitable for SEO

Make sure that the name of the apartment is suitable for SEO and that potential guests can find your apartment on apartment rental websites. Try to include keywords such as location, apartment features and theme in the name of the apartment to make it easier for guests to find your apartment.

Creating a name from a template: adjective + room type + selling feature

Another way you can create a name for your accommodation is by template: adjective + room type + selling feature. This means that you can start with an adjective that describes your accommodation, then add the type of room you offer, and finally add a selling feature that will catch guests’ attention.

Which adjectives to use?

Adjectives that could be used in Airbnb names using the formula “adjective + room type + selling feature” are, for example: comfortable, spacious, contemporary, magical, elegant, romantic, sophisticated, natural, rustic, modern, colourful, unique, minimalist, idyllic, peaceful, sunny, bright, exclusive, etc.

Examples of titles that are suitable for Airbnb:

• “Vineyard View Room – Rustic Escape in Goriška Brda”
• “Wine Country Charm – Idyllic Getaway in Goriška Brda”
• “Comfortable Country Home for Family Retreat”
• “Spacious Rural Residence – Your Idyllic Haven”
• “Stylish Seaside Studio for Perfect Coastal Getaway”
• “Oceanfront Penthouse – Your Luxurious Seaside Retreat”
• “Breathtaking Bled Views – Your Idyllic Getaway”
• “Lakefront Serenity – Your Blissful Escape in Bled”
• “Romantic Forest Chalet – Cozy Retreat for Couples and Furry Friends”
• “Scenic Countryside Bungalow – Peaceful Haven for Two and Their Pet”
• “Cozy Mountain Chalet – Your Alpine Hideaway”
• “Luxury Ski-in/Ski-out Suite – Your Winter Retreat”
• Headings should not be too long

Using circumlocutions in names can be an effective way to make a name shorter and more straightforward. Abbreviations can simplify your apartment name and provide clarity, especially in cases where the apartment has a long name. We are also limited by the number of characters we can use in some online portals. It is important to keep in mind that abbreviations must be meaningful and clear to guests to avoid confusion when booking. Also, use sparing abbreviations.

Here are some suggestions for using abbreviations in apartment names:

• “W/” - Instead of “with”, you can use the abbreviation “w/”.

  Example: ‘Seaside Suite w/ Sea View’.

• “BR” - Instead of “Bedroom”, you can use the abbreviation “BR”.

  Example: “Lux. 2BR Seaside Suite - Your Coastal Getaway”.

• “AC” - Instead of “Air Conditioning”, you can use the abbreviation “AC”.

  Example: “Cozy Studio w/ AC - Your City Escape”.

• “PK” - Instead of “Parking”, you can use the abbreviation “PK”.

  Example: “Modern Apt. w/ PK - Your Downtown Stay”.

• “LUX” - Instead of “Luxury”, you can use the abbreviation “LUX”.

  Example: “LUX Seaside Suite - Your Coastal Getaway”.

• “BA” - Instead of “Bathroom”, you can use the abbreviation “BA”.

  Example: “Charming Studio w/ BA - Your City Retreat”.

• “ST” - Instead of “Studio”, you can use the abbreviation “ST”.

  Example: “Stylish ST in the Heart of the City”.

• “PRIV” - Instead of “Private”, you can use the abbreviation “PRIV”.

  Example: “PRIV Mountain Chalet - Your Secluded Getaway”.

• “GDN” - Instead of “Garden”, you can use the abbreviation “GDN”.

  Example: “Cozy Cottage w/ GDN - Your Countryside Escape”.

• “BALC” - Instead of “Balcony”, you can use the abbreviation “BALC”.

  Example: “City View Apt. w/ BALC - Your Downtown Oasis”.

Conclusion

Choosing an apartment name can be difficult, but it is significant for attracting guests and creating visibility for your apartment. Think about your target audience, your apartment’s location and features, and be creative and unique when choosing a name. Make sure the name is suitable for use and SEO to attract as many guests as possible and create a successful apartment rental business.